New Stick Legs Website Goes LIve!
The new and improved SL website went live on 4 April 2021. We are very happy with the new look, are you?
Stick Legs 2021 Range
The 2021 kit has been signed off by the team here at HQ and will be landing on the SL website in mid April 2021. The latest version of the SL jersey will be with us (SL3), alongside the the new MEG range which offers both male and female options of this new modern cut, aero jersey.
Cycling Plus Exposure
The StickLegs team were chuffed to bits to see Cycling Plus magazine (one of the most respected cycling magazines!), giving a pretty good overview of the the SL1 jersey!
Putting our Support Behind Samuel's Charity
In April 2020 we were proud to announce we'll be supporting Samuel's Charity in any way we can moving forward. Samuel's Charity raise funds to support Children's Wards across the country with kit to make the stay for all children more bearable. Check out the Samuel's Charity website for all the amazing work they have done and work they'll be doing going forward.
Heading to the Big Smoke!
In August 2019 the StickLegs team packed up the team support vehicle and headed up to London for the Prudential Ride London 2019 Bike Show. This was the biggest event the team had attended by a long way and we loved it!
Expanding the Range
As a relatively new brand on a pretty limited budget, we've had to start out with a small but highly desirable range of cycling apparel......we like to call it Boutique! Prior to attending our first national event to promote the brand to tens of thousands of like minded cyclists, we were excited to introduce the SL2 jersey to the StickLegs range, to sit alongside the SL1. Both being the same high quality Italian made jersey, but with differing designs, both of which we think are pretty cool, let's hope you like them too!
Spreading the Word
Throughout 2018, the StickLegs team continued to promote the brand at every opportunity to increase awareness and look to develop a strong following.
The team had great fun attending several Sportive events throughout the Southwest of the UK. Here we could not only talk about the StickLegs brand with many like minded cyclists but also check out all the beautiful bikes people own. You can't really call this work to be fair!
StickLegs Public Launch
The StickLegs brand is officially unveiled to the world.....ok maybe not the world, just 600 odd cyclists at the Coast and Clay sportive in Cornwall, but it was still pretty momentus for the team!
The initial customer feedback was great and gave us the initial assurance we needed to take the journey forward and continue gaining brand awareness.
First show sales figures were pretty spectacular, with 1 SL bottle sold over the two days! Not quite early retirement figures but a slow and steady start!
Going Live Online
Before we actually went out on the streets and spoke to people about the StickLegs brand we had to get ourselves out there on the internet through social media and a top quality website. Our fantastic website and social media channels went live in August 2017.